OEM SolutionsReseller Section

Legal Notices and Privacy Policy

Legal Notices

No advising

The information provided on the Gebr. Brasseler GmbH & Co. KG website is not intended to replace individual advising. Our employees will be happy to assist you in person, over the phone, or by e-mail.

No guarantee for content

The information provided on our website should not be considered an explicit or tacit assurance or guarantee, in particular not a guarantee of any specific properties, marketability, suitability for specific purposes, or compliance with laws and patents.

This website may include imprecise or inaccurate information. We work continuously to correct and adjust the information on this page. We reserve the right to make changes and delete information without notice. Gebr. Brasseler GmbH & Co. KG is entitled to make improvements or changes to the products and programs described here at any time.

Brand and licensing rights

Some of the products and names used on this website are patented, trademarked, or protected by copyright. Such products and names may be subject to protection, even if this is not specifically noted, such as through a ™ or ® symbol. This website does not grant any third parties rights to the intellectual property of Gebr. Brasseler GmbH & Co. KG.


The content and structure of the website, as well as texts, images, graphics, files, etc. used on the website are subject to copyright and other intellectual property laws. They may not be transmitted, modified, used commercially or used on other websites or in other media without the prior approval of Gebr Brasseler GmbH & Co. KG. All rights reserved.

Privacy Policy

Your privacy

Gebr. Brasseler GmbH & Co. KG respects your privacy and your personal rights. We want to provide our customers with the best possible service, and protect their personal data and their interests effectively. The term “data” includes all information that would facilitate or make possible the unique identification of any person. We always comply with the regulations of data protection law and other relevant specifications.

Just like Gebr. Brasseler GmbH & Co. KG itself, this privacy policy is subject to ongoing development and modification. Please review this document regularly to check for any changes or additions.

Your data

You can access the Gebr. Brasseler GmbH & Co. KG website without providing your personal information. We will only request and use information from you when absolutely necessary to handle your inquiry and provide you with complete information and service. When you visit our website, our server saves the IP address of your internet service provider, the website from which you access our page, the pages of our site you visit, and the date and duration of your visit as standard information.

Any further personal data is saved only if you provide it to us voluntarily, for instance when completing registration, submitting an order, sending an inquiry via e-mail, etc.

Personal data includes all information that refers to an identified or identifiable natural person. A person is considered identifiable if they can be identified either directly or indirectly, in particular through association with a designation such as a name, etc. Your data will be securely transmitted in encrypted form using state of the art technology, and stored only on the servers of Gebr. Brasseler GmbH & Co. KG.

Personal data such as your last name, first name, and e-mail address is used for this purpose. Collected data is used only for the purpose of processing your inquiry or concern.

Mandatory details are specifically identified on the forms with an * (asterisk). All further information is voluntary.

Gebr. Brasseler GmbH & Co.KG will not disclose the personal data collected using the form to third parties without your explicit permission, nor will it disclose your personal data to other departments/areas not involved in the purpose for which the form is used. Your data will only be used by the department responsible for the purpose of the form. Personal data collected with the form will be deleted when you request Gebr. Brasseler GmbH & Co.KG to do so, and/or when required by law.

Data transmission to third parties

Data is not transmitted to third parties without your consent. Personal data is only collected and transmitted to state institutions and agencies which require the information in accordance with the law, or if we are required to do so by a court order. We have obligated all of our employees and service provider companies to maintain confidentiality and comply with data protection provisions.

Logging when you access our website

Each time our website is accessed, or each time a file stored on our website is accessed, this access is logged. This information is saved for internal, system-related and statistical purposes. The following information is logged: Name of the accessed file, date and time of access, transmitted quantity of data, notification that the file was accessed, web browser and requesting domain. In addition, the IP addresses of the requesting computer are included in the log.

Social networks - LinkedIn (Insight Tag and Sales Navigator)

Purposes and legal bases of data processing for social media use

To present our company and communicate directly with you, we use social media platforms from providers such as LinkedIn and Co. ("providers"), through which we maintain our presence (e.g., in the context of company and employee profiles) and process your data.

Shared responsibility

If data is collected on our website that is processed and used by both the provider and us for joint purposes (e.g., in the context of analyses or advertising), both we and the provider are jointly responsible. In many cases, we cannot deactivate this function. You can therefore contact both the respective provider and us with your request.

We currently use the following providers:

  • LinkedIn (including LinkedIn Insight Tag and Sales Navigator) of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland;

Please find below the links to the data protection declarations and information of the respective providers:

Data protection officer of the providers

Apart from our own data protection officer (this privacy policy), you can also contact the data protection officers of the respective providers, as follows:

Purposes and legal bases of data processing

Informational use of our website:

You can visit our website without providing any personal data. If you use our website for informative purposes only, i.e., if you do not register or otherwise provide us with information about yourself, we do not process any personal data, with the exception of the data collected and transmitted to us by the operator obtained through the cookies they use.

Analysis and tracking:

For the purpose of analyzing and tracking the use of its social media platform and our website, the provider uses cookies that allow the evaluation of your surfing behavior. This enables us to improve the quality of the platform and our website and their content. We learn how the platform and the website are used and can thus constantly optimize them.

However, we have no influence on the data collected and data processing operations, nor are we aware of the full extent of the data collection, the exact purposes of data processing or the storage periods. Likewise, we have no information on the deletion of the data collected by the platform operator.

Web analysis consists in the collection, compilation and evaluation of data regarding the behavior of visitors to websites. Among other things, a web analysis service collects data about the website that has sent the user to the website he is currently on (a so-called referrer site), which subpages of the website were accessed or how often and for how long a subpage was viewed. Web analysis is regularly used to optimize a website and for the cost-benefit analysis of Internet advertising. It may also happen that the information obtained during the analysis and tracking of our website is merged with other data you collected when using the website and the platform. If you register on the platform, the operator may link data relating to your platform activities with your personal details (e.g., name/email address) on the basis of the consent granted by you, thus collecting personal data and providing you with information about your preferred topics in an individually adapted and targeted manner.

With regard to statistics provided to us by the platform operator, we can only influence these to a limited extent and cannot switch them off. However, we make sure that no additional optional statistics are made available to us.

We process your personal data in accordance with the following legal basis:

  • your consent in accordance with Art. 6 para. 1 lit. a GDPR, which you gave to the provider when registering on the respective social media platform.

Active use of the website:

Apart from the purely informational use of our website, you can also actively use our website to contact us. In this case, in addition to the above described processing of personal data for purely informational use, we also process other personal data from you that we need, for example, to handle your inquiry. This also applies in the event that we actively use the website, for example to contact you on our own initiative or to initiate business contacts with you.

Sharing and publishing interactions with posts, reviews, photos, etc.

You can comment on, share or otherwise react to (like, recommend, review, etc.) posts, photos, videos, etc. created by us on the provider's platform and on our website. We may share your content on our website if this is a function of the operator's platform and communicate with you via the platform. Public messages etc. may be published by the operator but will not be used or processed by us for other purposes at any time.

In the case of reviews, we may publish a response (e.g., to clarify a problem, goodwill actions, etc.) to your message and ask you to contact us again. This might involve the personal data you voluntarily publish in the review being processed in this context.

Otherwise, we only reserve the right to delete content should this be necessary.

We process your personal data in accordance with the following legal basis:

  • To safeguard our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR. Data processing is carried out in the interests of our public relations work and communication.

User inquiries:

In order to process your inquiries, submitted for example via contact forms, a chat or by email, to answer them specifically and to provide you with the requested information, we process the personal data you made available to us. This includes your contact details so that we can send you an answer or get back to you in case of queries, as well as any other information that you provide us with in this context.

If you send us an inquiry via the platform, we may also refer you to other, secure communication channels that guarantee confidentiality, depending on the required response. You always have the option of sending confidential inquiries to our address stated in the legal notice or in this privacy policy. We may contact you electronically, by telephone or by post, depending on the subject of the inquiry and the type of response required.

We process your personal data to respond to user inquiries, requests for materials, etc. in accordance with the following legal bases:

  • to safeguard our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR; our legitimate interest consists in the proper response to and handling of customer inquiries;
  • if the inquiry is aimed at the conclusion of a contract, the additional legal basis is Art. 6 para. 1 lit. b GDPR;
  • with your consent in the context of using the live chat, Art. 6 para. 1 lit. a GDPR.

Active use of social media by Gebr. Brasseler

LinkedIn Sales Navigator:

We also actively use our presence on business-oriented platforms such as LinkedIn and associated tools such as the LinkedIn Sales Navigator to approach, communicate or initiate business contacts, etc. with you.

For this purpose, we process the data provided to us through the respective platform. This may include, in particular, your name, your employer, your position with your employer, your education and other contacts on the platform. Depending on the type of contact with you, further data, such as the specific business relationship or the content of the communication with you, may be processed by us. In this case, we may also transfer your data to our CRM system and merge or link it with your data already stored there.

LinkedIn Insight Tag:

Our website uses the "LinkedIn Insight Tag" conversion tool of LinkedIn Ireland Unlimited Company. This tool creates a cookie in your web browser, which enables the following data to be collected: IP address, device and browser characteristics and page events (e.g., page views). This data is encrypted, anonymized within seven days and the anonymized data is deleted within 180 days. LinkedIn does not share any personal data with Gebr. Brasseler GmbH & Co. KG but offers anonymized reports about the website target group and display performance. In addition, LinkedIn offers the possibility of retargeting via the Insight Tag. Brasseler GmbH & Co. KG can use this data to display targeted advertising outside its website without identifying you as a website visitor. For more information on data protection at LinkedIn, please refer to the LinkedIn privacy policy (see above).

LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To deactivate the Insight tag on our website ("opt-out"), click here.

We currently use the following providers and tools:

  • LinkedIn
  • LinkedIn Sales Navigator
  • LinkedIn Insight Tag

We process your personal data to address, communicate or initiate business contacts with you (including via our CRM) in accordance with the following legal bases:

  • your consent in accordance with Art. 6 para. 1 lit. a GDPR, which you gave to the provider when registering on the respective social media platform, provided that it concerns your platform user data (name, employer, position, usage behavior on the platform, etc.);
  • to fulfill a contract or to carry out pre-contractual measures in accordance with Art. 6 para. 1 lit. b GDPR, provided that we already have a business relationship with you or carry out pre-contractual measures via the platform in response to your inquiry (e.g., further contact or communication);
  • to safeguard our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR; our legitimate interest consists in the appropriate approach, communication or initiation of business contacts with you for the establishment, implementation, maintenance or termination of a business relationship with you.

Third country transfer

In the context of social media use, your data may be transferred to countries outside the European Union, including the USA. We have no influence on this. Further information can be found in the privacy policies of the platform operators linked above.

Otherwise, we do not transfer your personal data to countries outside the EU or the EEA or to international organizations.

If data is transferred to countries outside the European Union, including the USA, this is done on the basis of Art. 45 GDPR in conjunction with the European Commission's adequacy decision of July 10, 2023, and the EU-U.S. Data Privacy Framework.

Additional Social networks

Social network plug-ins are designated on our website with a symbol for the specific web service. If you click a link to an external social network on our website, responsibility will be transferred to the operator of that platform. The operator is also responsible for the content of the pages accessed: Because the page is linked to the server of the social network, information that you have accessed our website is stored, even if you are not logged in. This information (including IP address) is transmitted directly to the operator of the platform and stored at the operator’s location. Please see the data protection information of the operator for further information on privacy, on the scope of data collected, and on how data is processed and used by the social network.

If you are already logged into the social network and click the plug-in on our website, this action will be linked directly to your profile. In addition, the information you provide will be published directly on your profile. To prevent this information from being linked to your profile, please log out before visiting our website.

Gebr. Brasseler GmbH & Co. KG uses the following social networks:

The website of the external social network Facebook is operated exclusively by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (Facebook).

The website of the external social network Twitter is operated exclusively by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”).

The website of the external social network XING AG is operated exclusively by XING AG, Dammtorstraße 30, 20354 Hamburg, Germany (“XING”).

The website of the external social network Google+ is operated exclusively by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).


We use cookies to optimise our website and our online services, and to better address your needs. Cookies cannot read or destroy information on your hard drive. They are only data elements saved on your browser to make your visit to our website as simple and interesting as possible. It is not possible to identify individual customers using cookies. If you do not consent to the use of cookies, please change your browser settings so that no cookies will be saved.

Google Analytics

This website uses Google Analytics, a web analytics service of Google Inc. (“Google”). Google Analytics uses “cookies”, text files that are saved on your computer and that facilitate an analysis of your use of the website. The information generated by the cookies regarding your use of the website is generally transmitted to a Google server in the USA and stored there.

If IP anonymisation is activated on this website, however, Google will first abbreviate your IP address within the member states of the European Union or another contracting state to the Agreement on the European Economic Area. The complete IP address will only be transmitted to a Google server in the USA and abbreviated there in exceptional cases. Google will use this information on behalf of the operator of this website to analyse your use of the website, in order to compile reports on website activities and provide other services to the website operator related to use of the website and internet usage. The IP address transmitted by your browser to Google Analytics will not be combined with other data by Google. You can prevent cookies from being saved by changing the settings in your browser software; however, please note that if you do so, you may not be able to use all functions of this website in full. Furthermore, you can prevent the data generated by the cookie related to your use of the website (including your IP address) from being recorded by Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

Use and transmission of your data

Your data is only used to respond to the current inquiry, and
is not stored beyond the term of the inquiry without your consent. Gebr. Brasseler GmbH & Co.KG will not provide your data to third parties except for our affiliated companies, nor trade or sell your data, etc. without your prior consent. Personal data will only be recorded or transmitted to state institutions and official agencies as required by law.
We obligate our employees/business partners to maintain confidentiality.

External links

In some cases, Gebr. Brasseler GmbH & Co.KG refers to third-party websites through external links. We work to choose these links carefully, but we cannot accept any liability for the contents of these websites, nor for ensuring they comply with data protection law regulations. In light of this, we hereby distance ourselves from all content on such pages.

Protection of children and young people

There is no information on our website directly intended for children under 13 years of age; likewise, we do not intentionally collect information from children younger than 13. Please ensure that your children use the internet responsibly, and do not provide any data to us without your consent.

Right to information

Upon request, Gebr. Brasseler GmbH & Co.KG will inform you of what personal data we have saved on you. If your saved information is not up to date, we will correct this information on your request. Likewise, we will delete your data if you request that we do so.

Data security

Gebr. Brasseler GmbH & Co. KG accepts responsibility for the data we collect. A variety of technical and organisational measures help protect the security and confidentiality of your data.

Your rights:

You have the right

  • to information in accordance with Article 15 GDPR,
  • to rectification in accordance with Article 16 GDPR,
  • to deletion in accordance with Article 17 GDPR,
  • to restrict processing in accordance with Article 18 GDPR,
  • to data portability in accordance with Article 20 GDPR.

You also have the right to submit complaints regarding the way we process your data to a data protection supervisory authority.

Please note that you may revoke any consent you provide to us under data privacy law at any time, with future effect. If you do revoke your consent, our services may no longer be available to you, or may only be available to a limited extent.

Updates to this privacy policy

Gebr. Brasseler GmbH & Co.KG will update this privacy policy as required. (Last updated: May 2024)

Data protection contact person

If you have any questions on data protection, please contact our company Data Protection Officer:

Gebr. Brasseler GmbH & Co.KG
Trophagener Weg 25
32657 Lemgo, Germany

By phone: +49 (0) 5261 701-0
By e-mail: datenschutz@brasseler.de

© Gebr. Brasseler GmbH & Co. KG, Trophagener Weg 25, 32657 Lemgo, Germany; 05/2024